Ad Rates

Click here to view Media Kit/Rate Card



Special Sections Calendar

Click here to view our Special Sections Calendar, which includes a Summer Fun Guide, Home Improvement, Home and Garden, Entertainment, Lake Street, Minnehaha Ave., Breweries and Distilleries, Health & Wellness, School, and more.

Insert Rates

Minimum of 3,000 pieces required. Inserts may be zoned by carrier routes. Call for more information. Click on the image to the left for a pdf copy of the Messenger insert route map.

Click here for an exclusive offer on insert printing and distribution.

Number of
contract: cost per thousand
contract: cost per thousand
contract: cost per thousand
contract: cost per thousand
3,000-6,000 $80/thous. $70/thous. $65/thous. $60/thous.
6,001-9,999 $75/thous. $65/thous. $60/thous. $55/thous.
10,000-20,000 $70/thous. $60/thous. $55/thous. $50/thous


Insert Printing

Rates for printing of inserts distributed through the Messenger are on a bid basis. Call for a quote.

Click here for an exclusive offer on insert printing and distribution.

Color Rates

$150 per color for spot color. Four-color is available on the back page of the Messenger for $300 and center spread for $250. Ask for quote.


Advertisers requesting special placement will be charged a 20% surcharge if placement can be met. Minimum order of a 10-inch ad.

Political Advertising

Regular advertising rates and contract discounts apply. Cash payment in advance of advertising required.

Classified/Marketplace Ad Rates

Classifieds are $1 per word with a $10.00 minimum charge. Classifieds must be prepaid and received in the Messenger office by the publication deadline. Ask about discounts for 6 and 12 time insertions. Classifieds can be submitted via email ( , phone (651-917-4183), or sent via mail to Messenger, 5139 34th Ave. S. #17097, Minneapolis MN 55417. Consider advertising in one of the following categories:

Faith Matters

Pets Matter

Health Matters

Home Matters

Jobs Matter

Money Matters

Gratitude Matters (Thank someone today!)

Production Charges

Ad production is provided at no additional cost unless the Messenger must retain a graphic designer to create artwork or retain a photographer.

Contact Information

Denis Woulfe, advertising manager

Tesha M. Christensen, owner



Photocomposition and web printing
300 dpi photos and line art is required for optimal quality
•Reproduction proofs, 85-line screen required
•Five columns wide (61.5 picas) by 16” tabloid
•Full page is 72.5 column inches (5 col. x 14.5”)
•Half page is 36.25 column inches
• Quarter page is 18 column inches
•Eighth page is 9 column inches

• Column widths

1 col: 11.5 picas (1.917 inches)
2 col: 24 picas (4 inches)
3 col: 36.5 picas (6.083 inches)
4 col: 49 picas (8.166 inches)
5 col: 61.5 picas (10.25 inches)

Multi-Newspaper Discount

If you run the same ad created for the Messenger in the Midway Como Frogtown Monitor you will receive an additional discount of 20% off your Monitor ad.

Camera Ready Ads

• If providing a Photoshop, Tiff or JPEG File: set your resolution at “high” – no less than 300 dpi
• If providing an Illustrator File: all fonts must be outlined and images provided. Save file in editable eps format.
• If providing a Quark File: provide the file, fonts and any picture or illustration files.
• All Other Formats: please convert files to PDF format, high (press) resolution.
• Acrobat Files: setting should be “press” resolution.

Online Advertising (

All online advertisements must be prepaid unless prior credit history has been established. Online ads are displayed on the Messenger website for a minimum of 30 days from the time they go live. Ads that rotate do so with a maximum of three other advertisements.


1 TILE150 pixels x 125 pixels (rotates)
ad appears on all pages except event calendar
2 TILE325 pixels x 125 pixels (rotates)
ad appears on all pages except event calendar
4 TILE325 pixels x 250 pixels (rotates)
ad appears on all pages except event calendar
Calendar Sponsor825 pixels x 50 pixels (no rotation)
ad appears above event calendar
Top Banner400 pixels x 100 pixels (rotates)
ad appears on all pages except event calendar
Website Sponsor825 pixels x 50 pixels (no rotation)
ad appears at very top of all pages

Technical Specifications: 150 dpi, RGB color, jpg file