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AD
RATES
| Number
of inches |
1-time
contract: rate/inch |
3-time
contract: rate/inch |
6-time
contract: rate/inch |
12-time
contract: rate/inch |
| Under 8” |
$28.60 |
$27.25 |
$25.90 |
$24.70 |
| 8”-15.99” |
$27.25 |
$25.90 |
$24.70 |
$23.50 |
| 16”-30.99” |
$25.90 |
$24.70 |
$23.50 |
$22.40 |
| over 31”
|
$24.70 |
$23.50 |
$22.40 |
$21.30 |
| Full Page
|
$1790.75 |
$1703.75 |
$1624.00 |
$1544.25 |
| 1/2 Page
|
$895.38 |
$851.88 |
$812.00 |
$772.13 |
| 1/4 Page |
$466.20 |
$444.60 |
$423.00 |
$403.20 |
| 1/8 Page
|
$245.25 |
$233.10 |
$222.30 |
$211.50 |
To
earn above contract rates, total of advertising inches used in any
issue must be as large as, or larger than, minimum size called for
in your contract. Our advertising representative will be happy to
help you design your ad or your Longfellow/Nokomis Messenger advertising
program. A column inch is one inch high, and one column
wide.
INSERT
RATES
Minimum of 3,000 pieces required. Inserts may be zoned by carrier
routes. Call for more information.
| Number
of inserts |
1-time
contract: rate/inch |
3-time
contract: rate/inch |
6-time
contract: rate/inch |
12-time
contract: rate/inch |
| 3,000-6,000 |
$70/thous. |
$65/thous. |
$60/thous. |
$55/thous. |
| 6,001-9,999 |
$65/thous. |
$60/thous. |
$55/thous. |
$50/thous. |
| 10,000-20,000 |
$60/thous. |
$55/thous. |
$50/thous. |
$45/thous. |
INSERT
PRINTING
Rates
for printing of inserts distributed through the Messenger are on
a bid basis. Call for a quote.
COLOR
RATES
$175
per color for spot color. Four-color is available on both back page
and center spread. Ask for quote
STANDBY COLOR: (Use of color already
running in issue)
$100 per color
PLACEMENT
Advertisers
requesting special placement will be charged a 20% surcharge if
placement can be met. Minimum order of quarter page ad.
POLITICAL
ADVERTISING
Regular
advertising rates and contract discounts apply. Cash payment in
advance of advertising required.
CLASSIFIED
AD RATES
Classifieds
are $1 per word with a $10.00 minimum charge. Classifieds must
be prepaid. Classifieds must be in the Messenger office before deadline.
Ask about discounts for 6 and 12 time insertions of a classified
ad. Classifieds are accepted over the phone (651-645-7045) or FAX
(651-645-4780) with credit card payment only. ($20 minimum order.)
ON-LINE
ADVERTISING
A New Opportunity
The Messenger has just recently opened the the door for
on-line advertisers to buy space on its evolving website. While
the Messenger has used its website primarily to post deadline and
print rate information, the newspaper has more recently moved to
archive its entire issues on the web. While in the past businesses
and ad agencies seeking rate and deadline information paid high
compliments to the newspaper for the look and efficacy of its website,
we now are feeling the usage of the site dramatically increase as
more and more of our readers and the community at large access the
site for information beyond rates and dates.
The Future
What that means, particularly for the Twin Cities community which
is known as a national "Hot Spot" for Wi-Fi access, is
that soon our readers will be reading copies of the Messenger while
sunning themselves in Minnehaha Park. But even before that, as folks
are locating back issues of the newspaper to find that real estate
agent that advertises, the name of a roofing contractor from a couple
months ago, the telephone number of their local print shop, or that
very thorough investigative piece on light rail transit that ran
6 month ago, all that information can be accessed through our web
site.
Special Offer
What that means for advertisers is that they can purchase on-line
space in the newspaper for a nominal $40 per month on a 12 time
contract basis. That will entitle advertisers to a ad which measures
160 pixels wide by 160 pixels deep. Color, flash imagery, and all
the bells and whistles that you might find with any other on-line
ad will also be available with the purchase of your on-line ad.
The on-line ad can be run all on its own, or it could be placed
and timed to coincide with a message running in a print ad in the
newspaper. The future is here, and our website will offer advertisers
the opportunity to partake for a very reasonable investment.
In addition, because the website is new, pioneer advertisers will
likely see their ads appearing on multiple pages of the site, which
means that visitors to our website will see that ad exposure again
and again as they peruse our website for deadlines, rates, maps,
editorial content and much more.
PRODUCTION
CHARGES
Ad
production is provided at no additional cost unless the Messenger
must retain a graphic designer to create artwork or retain a photographer.
CONTACT
INFORMATION
Reach
our offices by phone at 651-645-7045 or e-mail denisw@aplacetoremember.com
MECHANICALS
•
Photocomposition and web printing
•
Reproduction proofs, 85-line screen required
•
Five columns wide (61.5 picas) by 16” tabloid
•
Full page is 72.5 column inches (5 col. x 14.5”)
•
Half page is 36.25 column inches
•
Quarter page is 18 column inches
•
Eighth page is 9 column inches
•
Column widths
1 col: 11.5 picas (1.917 inches)
2 col: 24 picas (4 inches)
3 col: 36.5 picas (6.083 inches)
4 col: 49 picas (8.166 inches)
5 col: 61.5 picas (10.25 inches)
MULTI-NEWSPAPER DISCOUNT
An additional discount of 20% can be earned for same display ad
purchased in the Midway Como Monitor.
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