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Longfellow Directory: Use to support local merchants

Posted on 01 December 2019 by Tesha Christensen

View from the Messenger

Denis Woulfe has been working for the Monitor and Messenger since her was a college intern from Hamline.

By DENIS WOULFE, Denis@LongfellowNokomisMessenger.com

Over the years the Longfellow Nokomis Messenger has had the good fortune to have a great working relationship with the Longfellow Business Association (LBA). Since the early days of the Messenger in the 1980s, the Messenger has relied on the LBA to get information on things going on in the Longfellow community, and also to tap the mindset of business owners in our community. Many of the stories that the Messenger has covered over the years have started with ideas that have come out of the LBA and/or LBA sponsored meetings in our community.
I currently have the pleasure of serving on the Board of the LBA along with other business reps and business owners from Longfellow who are devoted not only to improving the business climate in Longfellow but also the quality of life for residents and businesses alike in the community.
Without a doubt, however, one of the most important byproducts of the relationship between the Messenger and the LBA is the Longfellow Business Directory, which is published every two years as a joint effort between the LBA and the Messenger.
The Longfellow Business Directory has had a history in the Longfellow community going back to the 1990s. It was started with the assistance of City of Minneapolis Neighborhood Revitalization Program funds to help foster better communication within the business community. When grant monies dried up, however, the Longfellow Business Association (LBA), recognizing the importance of the Directory, approached the Longfellow Nokomis Messenger about taking on the project despite the absence of an outside funding source.
While prior Directories had contained some advertising, the question posed to the Messenger was whether there would be enough support in the Longfellow business community through advertising to cover the costs of the printing and distribution of the Directory to the Longfellow community.
The first Longfellow Business and Community Directory published in cooperation with the Longfellow Nokomis Messenger was produced in 2004 and the cover was a vibrant mosaic of the Lake Street Bridge in full autumn bloom. The text on the cover of the book described it as “Your guide for everything you need to work and live in the Longfellow area of Minneapolis.” Since then the Longfellow Business Directory has been published every two years, being released with the December issue of the Messenger.
This brings me to today. I’m pleased to announce that Longfellow readers of the Messenger will find a copy of the Longfellow Business Directory delivered along with their December issue of the Messenger this week. It’s a hefty book, chockful of important information. It lists the Longfellow businesses that provide the goods and services that our kind readers use on a weekly basis. I would encourage you to hang on to the Directory and use it as a guide to find local merchants and “Buy Local” when you need to restock your refrigerator, service your automobile, or perhaps find those special gifts for your friends and family during the year. Your local merchants need your support and work hard to earn your respect and patronage.
If you would like additional copies of the Longfellow Business Directory, or perhaps live outside the boundaries of the Longfellow community, additional copies can be found at the Longfellow Community Council at 2727 26th Av. S. You will also find copies of the Directory at many of the Longfellow businesses which already carry copies of the Messenger.
And if you own a business in Longfellow and are not currently a member of the LBA, I would strongly encourage you to check out the LBA and consider becoming a member and getting involved in the organization and in your neighborhood.
If you have questions about the Directory, don’t hesitate to email me at Denis@LongfellowNokomisMessenger.com

 

Click here to view the 2020 Business Directory.

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